Paid Ads for Service Businesses

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Some of our clients

Please note that we do not share all client data such as specific revenue for confidentiality reasons, we prioritize % and ROAS.

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The challenge : increase direct to consumer online sales, in a competitive bilingual market — French and English — and develop a new market in the US. Also generate sales beyond those made in conferences or educational summits.

Result : Online sales increased by +122% year over year. Meta campaigns delivered a ROAS ranging from 2.10X to 5.56X. 

The strategy : Meta Ads with range of video and images, speaking to the activities that can be done with the book, targeting both teachers & parents. 

What this means for you : with the right creative strategy, increasing your direct to consumer sales and opening a new market is possible & profitable. 


Apprentissage Illmité | Educational book Client since december 2024


The challenge: The challenge: Drive profitable online revenue across multiple seasonal peaks for a brand selling both in-store and online.

The result: A 6.42X overall ROAS in 2025 — every dollar in ad spend returned over six dollars. Standout specific campaigns hit 9.22X and 16.98X ROAS. 

The full strategy: Campaigns were specific to seasonal peaks such as the spring and summer shopping & holidays. Effort was focused on keywords through Google Search as well as Performance Max. 

What this means for you: online sales can be profitable and succesfull with the right structure and product combination.

Zone  | Home & furniture | Client since 2023 


The challenge: A new 69-unit rental project in Saint-Donat. Renting units while Phase 1 is under construction and building a waitlist for Phase 2.

The result: 50% of Phase 1 rented. Phase 2 underway with an active waitlist.

The full strategy: End-to-end project support including landing page, brand identity, and a physical banner in front of the project. Management and execution of local newspaper advertising, and online ad campaigns targeting the Laurentians, Lanaudière, and the North Shore.

What this means for you: We know how to build a complete local marketing strategy. Not just ads — everything that drives results.

Le Central  | Real Estate Developer | Client since 2026


The challenge: Drive registrations to free online events and convert them into paid training revenue.

The result: A client since 2023. Over 10,000 leads generated at costs ranging from $7 to $20 per lead — a 70% reduction compared to the previous period.

The strategy: Meta campaigns combining video and image creative.

What this means for you: We know how to build a strategy that generates registrations and sales for your online service or training program.

VOO Academie  | Social Media Academy | Client since 2024


Isabelle is one of the secrets to the success of my company, VOO Académie. 

I have been working with her for over two years now, and it has been a real pleasure. Whether working on an ongoing basis or on a project-by-project basis, Isabelle is not only technically skilled, but she also has excellent strategic and advisory skills, which help me make the right decisions and choose the right angles. I highly recommend her services, and I even recommend her to my entrepreneur friends!
VOO Academie ( social media school) - Veronique Ovando, Owner and Founder


Sea Pro Boats | Client since 2024



The challenge: A network of dealerships across the United States. A need for qualified leads for each territory.

The result: A 300% increase in qualified leads within 18 months.

The strategy: Meta, Google Search and YouTube campaigns tailored by region. Leads directed straight to local dealerships.

What this means for you: This is a business with several seasonal peaks (Florida in winter vs the northern states in summer).
We prepared their strategy in January to ensure they were active all year round at key times.


Would highly recommend working with Isabelle. She is very experienced and knowledgeable about all types of digital ads. Her goal is to drive better results for her clients. Her reports are comprehensive, and her suggestions are spot on.

Sea Pro Boats - Kirsten Corssen, Marketing Director

Better Creative. Better Leads.

What better creative actually looks like.

Most ad plateaus aren't a budget problem or a targeting problem — they're a creative problem. These are the ads we build to break through.

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I actually love advertising. The strategy. The testing. Figuring out what works.
I work with a small roster of established business owners—not an agency with account managers, not a typical freelancer.

Hi, I'm Isabelle!

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